To Jason McKelvey, A/V Director for Calvary Chapel Ft. Lauderdale, quality camera work is important because it facilitates an expanded reach for the message the church teaches every week. "We believe we're called to put together a production that is on par with the level of the spiritual message that's being presented. We don't want people tuning out because the camera work's horrible or the picture ...

We all want a winning combination of video cameras, components, lighting and audio equipment, and a well-trained technical staff for producing excellent videos. Of these factors, though, good lighting has to be the MVP (Most Valuable Piece) that transforms mediocre video into superior video. In this article, you'll learn:

• General lighting principles that will improve every video you make.
• Tips for indoor video lighting.

A projector screen must be carefully chosen to work specifically with the projector technology, the room geometry, seating arrangements, projector placement, and level of ambient light, just to name a few of the important factors.

Although many churches buy a projector first and then the screen, the reverse order may be better. Which will most members see—the screen ...

The effects of color are elusive, unquantifiable mysteries, yet they have profound effects on our emotions and thought processes. I have a childhood memory of a neighbor who painted their house red and black. Immediately they were under suspicion by the entire block. A simple color choice influenced people's perception of their character and stability. Color has the ability to raise your blood pressure, ...

Owning a camcorder does not a visual storyteller make. A 30-second visit to youtube.com or any other user-generated-content video website confirms this truth. Of course, we've been aware of this ever since America's Funniest Home Videos hit the broadcast airwaves. So it's not exactly a news flash to say there is a lot of bad video being recorded on planet earth.

Most of the irritating video recording ...